Multi-Location Specialty Orthopedic Clinic
Combining localized Google Business Profile dominance with empathetic social media storytelling to drive 380+ new patient consultations every month.
The Business Challenge
With 4 clinic locations across a major metropolitan region, the practice was losing patient bookings to hospital networks. Their Google Business Profiles were incomplete, review velocity had flatlined, and their social presence lacked patient engagement.
Marketing & SEO Strategy
- Claimed, verified, and completely optimized Google Business Profiles across all 4 locations with custom medical categories and doctor bios.
- Introduced an automated HIPAA-compliant post-appointment review request workflow that increased monthly 5-star reviews by 280%.
- Created educational social video reels featuring physical therapists demonstrating recovery stretches, answering common injury questions.
- Built localized neighborhood landing pages with physician bios, insurance accepted, and interactive directions.
Implementation & Execution Process
Cleaned up citations across 60+ medical registries and standardized hospital affiliations.
Produced and distributed 24 patient-first educational reels across Instagram and Facebook.
Achieved top 3 map rankings for 'sports medicine clinic' and 'orthopedic specialist' across all 4 target service radiuses.
Key Lessons & Best Practices
- Local patients choose providers based on trust, peer reviews, and doctor visibility. Short video content humanizes clinical expertise.
- Systematic review generation is the single highest-impact factor for moving up in Google's local 3-pack.
"Our phones haven't stopped ringing since Digi-tech Geniez took over our local search and social strategy. Our appointment books are filled weeks ahead."
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